Sunday, September 9, 2007

Clickbank Affiliate Products

For ClickBank products you want to find a product that has a good sales page. This is the most important thing before commission.

If you have a choice between a product paying out 75% commission with a crappy sales letter or a product with an awesome sales letter and only paying out 25% commission. I would choose the 25% one. The average payout for electronic products is 50%.

The 2nd thing to pay attention to is do they have an autoresponder? If they do not, you should pick an affiliate that does. Email is a great way to make the customer come back to the website. And often the customer will need to be exposed to the product several times before they purchase the item...especially if the product is expensive.

And to answer your other question, yes if the customer does not buy the product right away and instead buys it through the follow up emails you should receive credit "generally speaking" because there is a cookie on the customers computer when they first clicked on your Affiliate link. The last click gets the sale. Cookies will last 60 days from ClickBank. If someone clicks on
your link and then returns to the site without going through another affiliate link, you will get the credit. If they go through another affiliate link, the other affiliate will get the credit.

This is what clickbank had to say about cookies:

Quote:
We define a cookie as any string of data that is automatically stored on your computer upon access to our online services. ClickBank employs cookies to assign temporary identification numbers to machines that access our web servers. This information enables us to deliver faster service to our subscribers, prevent denial of service attacks on our systems, detect and prevent fraudulent transactions, and assist with awarding proper sales credit to our partners. All ClickBank cookies are 1) of limited duration, 2) less than 5KB in length, 3) only visible to ClickBank web servers, and 4) devoid of any personally identifiable information.

1. Your sales page needs a Bold Red Headline. A headline will grab the reader’s attention and make them want to continue reading the sales page. If you don't have a headline you might as well kiss a good % of your customer’s goodbye.

2. The longer the sales page the better...to an extent. How long should it be? As long as it takes, generally more expensive products have longer sales pages.

3. You need bullet points. People like to skim sales letters and bullets grab their attentions to key points.

5. You need to have testimonials from other people. Most people will trust what other people say about the product. If your product is new, give a couple copies away to friends / associates and ask them to give their testimonials.

6. You must have at good 100% money back guarantee. I fought this one for the longest time. It hurt to think about it, especially electronic products when someone can easily use the product or service and then claim that they want a refund. But trust me, it has been proven that you will gain more sales from this alone, than if you did not have a money back guarantee. It's called "Risk Reversal" Sure some people will ask for their money back, but a greater percentage of people will buy your product so you end up winning in the end.

7. The layout and fonts need to be the same style and color. Don't have 6 different colored fonts in your sales letter. I made that mistake on my first one. It looked like a bunch of fruit loops with text! The main text should be black font size 12 or 14 and I hear typewriter font is best.

8. Graphics should be professionally done.
Don't screw yourself at the end and try to cheap out by doing the graphics yourself or having some crappy artist design your headers, footers and all around design. If anything you should spend the most possible for the best design. Expect to pay around $97 and up to $397 for a nice looking mini site.

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